Toy Fair Dallas

In response to challenges posed by the Delta variant of the COVID-19 pandemic, The Toy Association has announced the official postponement of Toy Fair Dallas, which was planned to take place October 5 to 7. It is anticipated new dates in 2022 will be secured at the Dallas Market Center.

Toy Fair Dallas is The Toy Association’s marketplace where savvy decision-makers from mass, long-lead, and specialty retailers shop for Holiday drivers and scout out innovative products to lay the groundwork for the following year’s fourth quarter. In just 3 days under 1 roof, buyers can efficiently and conveniently shop hundreds of brands.

Toy Fair Dallas is a critical stop on the long-lead buying circuit. Innovative toy lines, creative takes on classics, and unique trends are unveiled by hundreds of exhibiting companies. A multitude of buyers attend Toy Fair Dallas, which draws nearly 3,000 industry professionals from over a dozen countries.

Attending Toy Fair Dallas

Retailers and sales representatives are eligible for free admission. Certain categories of trade guests and non-exhibitors are eligible for admission for a fee. Each registrant must present both business credentials and employee identification. Open to the trade ONLY. Consumers are NOT eligible to attend. NO ONE under the age of 18, including infants, will be admitted.

Exhibiting at Toy Fair Dallas

Toy Fair Dallas welcomes manufacturers and marketers who want to highlight their holiday season’s drivers and have even just one product ready to preview for next year’s Q4. Although appointments with retailers – mass, long-lead, and high-volume specialty – are not required, they are highly recommended.

Toy Fair Dallas features a variety of booth options to accommodate private appointments as well as walk-in business. Open booth displays are strongly encouraged to enable exhibitors to highlight items from their current offerings as well as their preview lines and inspire buyers to discover new products, trends, and suppliers.

“The buyers at Learning Express are excited about attending Toy Fair Dallas this year as we haven’t had the opportunity to see product and meet with our vendor partners “in-person” for months and months! We look forward to having a very productive show, and frankly, can’t wait!”

—Lisa Visco, VP, Merchandising, Learning Express

Hotel & Travel

onPeak: Official Housing Partner

The ONLY official housing partner of Toy Fair Dallas is onPeak (formerly Travel Planners). Please do not be fooled by other companies posing as an official provider. We strongly encourage you to avoid these other providers whenever you are planning housing and/or travel for a Toy Association go-to-market event.

Please be aware that if other companies contact you for bookings they are not authorized by The Toy Association. Toy Fair Dallas show management does not have the ability to resolve disputes with other companies on your behalf. Thank you for choosing onPeak.



A Look Back at 2019



About Us

Welcome to Toy Fair Dallas – where imagination meets innovation in the world of play!

We are proud to be one of the premier destinations for the toy industry, bringing together manufacturers, retailers, inventors, and enthusiasts for a one-of-a-kind experience in the heart of Dallas, Texas.

Our Mission

At Toy Fair Dallas, our mission is simple:
To inspire creativity, spark connections, and showcase the future of play.
Whether you’re a major brand, an indie creator, or an industry buyer looking for the next big thing, we provide the platform to explore, connect, and grow.

Who We Serve

Our event is designed for:

  • Toy manufacturers launching their latest innovations

  • Retailers & buyers seeking fresh and exciting products

  • Inventors & creators looking to showcase unique ideas

  • Media & influencers covering the latest trends in toys and games

Why Dallas?

Dallas is a dynamic, centrally-located hub with a strong business community and rich culture. Hosting Toy Fair in this vibrant city means easier access for attendees across the U.S., along with world-class venues and hospitality.

What to Expect

At Toy Fair Dallas, you’ll find:

  • Sneak peeks at new product lines

  • Face-to-face meetings with key decision-makers

  • Exclusive networking events

  • Insights into market trends and consumer behavior

  • An inspiring atmosphere of fun and innovation

Get in Touch

Want to learn more or join the excitement? We’d love to hear from you!

📧 Email: [email protected]
🌐 Website: https://www.toyfairdallas.com

Let’s shape the future of play — together.